- WASHINGTON, Jan. 15 - Over the objections of many of its own employees, the Social Security Administration is gearing up for a major effort to publicize the financial problems of Social Security and to persuade the public that private accounts are needed as part of any solution.
The agency's plans are set forth in internal documents, including a "tactical plan" for communications and marketing of the idea that Social Security faces dire financial problems requiring immediate action.
Social Security officials say the agency is carrying out its mission to educate the public, including more than 47 million beneficiaries, and to support the agenda of President Bush.
But agency employees have complained to Social Security officials that they are being conscripted into a political battle over the future of the program. They question the accuracy of recent statements by the agency, and they say that money from the Social Security trust fund should not be used for such advocacy.
"Trust fund dollars should not be used to promote a political agenda," said Dana C. Duggins, a vice president of the Social Security Council of the American Federation of Government Employees, which represents more than 50,000 of the agency's 64,000 workers and has opposed private accounts.
Deborah C. Fredericksen of Minneapolis, who has worked for the Social Security Administration for 31 years, said, "Many employees believe that the president and this agency are using scare tactics to promote private accounts."
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In campaign-style speeches, President Bush and other officials have said that Social Security is headed for bankruptcy, and that workers should be allowed to divert some of their payroll taxes into private accounts, as a way to build wealth for themselves and their heirs.
"The system is broken, and promises are being made that Social Security cannot keep," Mr. Bush said in his Saturday radio address.
Such comments have prompted inquiries from the public to Social Security offices. Agency managers said they expected a torrent of calls after Mr. Bush highlights the issue in his inaugural address on Thursday and his State of the Union speech two weeks later.
Mark R. Lassiter, a spokesman for the Social Security Administration, said he could not discuss the agency's communications plans because they were "internal documents." The agency, he said, has a duty "to educate the public about the financial challenges facing Social Security," but has not prepared a script for employees to use in answering questions from the public.
The Bush administration ran afoul of a ban on "covert propaganda" when it used tax money to promote the new Medicare drug benefit and to publicize the dangers of drug abuse by young people. The administration acknowledged paying a conservative commentator, Armstrong Williams, to promote its No Child Left Behind education policy. But on Social Security, unlike those issues, the government has not concealed its role.
The agency's strategic communications plan says the following message is to be disseminated to "all audiences" through speeches, seminars, public events, radio, television and newspapers: "Social Security's long-term financing problems are serious and need to be addressed soon," or else the program may not "be there for future generations."
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